Developing Your Video Marketing Strategy: Essential Training from A to Z

Video Marketing Strategy Course Image

About This Class

Do you know why using video is so essential to the growth of your business?  Well, Diode Digital recently found that online video is a 600% more effective marketing tool than print and direct mail combined.

Jimmy Newson is an experience video marketing professional and the marketing director of the New York Marketing Association in New York City.  He runs live digital marketing workshops regularly throughout New York State and worldwide online.

In this course, you will learn why developing a video marketing strategy is essential in helping you build authority and grow your business. This course also dives deep into what videos you can create and how to choose the right videos for maximum engagement. When you complete this course, you will have a thorough understanding and the practical skills necessary to reach your ideal customers through the power of video.

In this class you’ll learn:

  • How to Create Your Video Marketing Strategy
  • How to Source Video Topic Ideas
  • The Type of Marketing Videos You Can Produce
  • How to Optimize Videos for Conversion
  • What Tools You Can Use to Create Videos
  • How to Distribute and Promote Your Videos

You’ll be creating:

A video strategy with multiple videos that can start building your authority and driving quality traffic to your products or services.

Whether you are a seasoned marketing professional or just starting out marketing your business, you’ll find these strategies easy to implement.

NOTE: I will be updating this course regularly based on student feedback.

Video Training

1
Introduction to this Course
2
What is Video Marketing
1:59
3
What You Will Learn In This Course
1:21
4
The Biggest Mistake Using Video
2:08
5
Myths About Video
4:49
6
Useful Video Marketing Statistics
4:23
7
Generating Leads with Video
8
Five Step Process to Creating a Video Marketing Strategy
0:35
9
Keyword Research Part 1: The Process
10
Keyword Research Part 2: The Tools
3:31
11
Sourcing Additional Content
3:20
12
What Type of Marketing Videos Should You Produce?
1:54
13
Vlog/Traffic Videos
6:24
14
Culture/About Videos
4:03
15
Lead Generation Videos
2:30
16
Thank You/Follow-Up Videos
2:52
17
Sales Videos
2:20
18
Live Streaming Videos
3:05
19
Webinars
2:28
20
Advertising & Promotional Videos
1:52
21
Additional Marketing Videos
5:33
22
Optimizing Your Videos
4:20
23
Call To Actions in Your Video
2:15
24
Video Hardware
3:30
25
Additional Options for Producing Video
2:01
26
Editing Software
0:50
27
Video Platforms
2:57
28
Publishing and Marketing
4:52
29
Conclusion
1:04

Resources

1
Video Marketing Strategy Workbook

Here are all the resources available for this course.

Quiz

1
Video Marketing Quiz
15 questions

Get 80% or better to pass this course.

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Enrolled: 0 students
Lectures: 30
Level: Beginner
FM v2Strategy Alignment and Execution Membership

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