Analyze Your Competitors’ Content Marketing Strategy

Competitors, Partners, and Customers…Oh My!!! 

Part 4 of 6: Create the Ultimate Business Strategy for Your Business in 2022 – Mini-Series
See the complete series overview here: ttps://www.movingforwardsmallbusiness.com/create-ultimate-business-strategy-for-your-business-2022

Overview: Before you invest significant resources in creating compelling content, several things need to be answered.  What content already exists, does it cater to your target audience, where can it be improved, are there missed topic opportunities you can write about, etc.?

Answering questions like these will save you a considerable headache and give your content marketing strategy a significant advantage over your competitors.

You Will Learn:

• How to perform an inventory of your competitors’ content
• How to evaluate the quality of your competitors’ content
• How to find missed topic opportunities to write about
• How to find ignored or underutilized platforms for your content to thrive