The Competitive Research & Analysis Strategy & Overview

The Competitive Research & Analysis Strategy & Overview

Competitors, Partners, and Customers…Oh My!!! 

Part 1 of 6: Create the Ultimate Business Strategy for Your Business in 2022 – Mini-Series
See the complete series overview here: ttps://

Overview: defines competitive analysis as “Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service.” In essence, it’s rather like your everyday market research, with a dash of identifying your unique value proposition (UVP) thrown into the mix. 

There’s a lot more to it than that, though. It’s a technique and business discipline, all in its own right. It can mean the difference between your business flourishing or floundering when handled correctly.  This workshop is the first in the series where your presenter, Jimmy Newson, will walk you through beginning your competitive research and analysis strategy.

You Will Learn:

  • An Overview of Competitive Research & Analysis
  • What Challenges Face Small Businesses When Tackling Research & Analysis
  • A Process for Conducting Competitive Research
  • 7 Steps for Conducting Your Competitive Analysis
  • What Tools Are Available to Assist You in Your Research & Analysis

Event Information

}  January 19, 2022
  Wednesday, 11:00 am to 12:00 pm
n  Series, Webinars, Workshops

Event Organizer

   Moving Forward Small Business

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