Your Local and Organic SEO Strategy for 2022

A 6-Month Workshop Using Ahrefs Free and Paid Tools



Starting March 29, 2022, through August 30, 2022

Why Should You Attend this Mini-Series?

Official Sponsor

ahrefs logo

To help improve your website, find an idea for content or track how your marketing is going; I’ll provide the necessary resources to empower you. To do this, I’ll be using the free version of Ahrefs. I will also demo various paid versions of the tool for advanced users, including exclusive training materials and access to top-of-the-line research strategies so that you can make informed decisions!

This 6-month Bootcamp will help you build a stronghold for your website and overall digital footprint.

At the end of each session, you get your homework to complete before the next workshop.

Jimmy Newson

Jimmy Newson


Our Mini-Series Workshop Topics include: 

  • March 29, 2022: Performing an In-Depth Website Audit

  • April 26, 2022: How to Find Thousands of Keyword Ideas in Seconds

  • May 31, 2022: Understanding Backlinks and How to Build a Strong Backlink Profile

  • June 30, 2022: Analyze Your Competitors’ Websites – Focus on What Matters Most

  • July 19, 2022: The Content Marketing Strategy That Works – Analyzing Your Competitors’ Content

  • August 23, 2022: Track Your Website’s Rankings: Set Yourself Apart from The Pack

  • August 30, 2022 (Bonus Session): SEO AMA (Ask-Me-Anything)

Get the Free Ahrefs Webmaster Tools

You will need the free version to follow along.  Click on image below.

ahrefs webmaster tools

Hands-On Virtual Workshop

When you click on any of the ‘REGISTER NOW” buttons below, you will be able to register for one or all the workshops at the same time on Zoom.  The final panel and networking event is the only exception.  You will be emailed the private link for this event once you register or any or all of the virtual workshops.

MARCH 29, 2022

Time: 1:00 pm – 2 pm EST
Where: Zoom

Performing an In-Depth Website Audit

PART 1 OF 6:

Getting a website audit means nothing if you don’t know what to do with the data. In this workshop, I will break down what are the key components of a website audit and how you use that data to make informed decisions to improve your website performance and ranking.


APRIL 26, 2022

Time: 1:00 pm – 2 pm EST
Where: Zoom

How to Find Thousands of Keyword Ideas in Seconds

PART 2 OF 6:

Discover keyword ideas all day long. Find relevant keywords from the Ahrefs database of over 8 billion queries. We will look at Google, Bing, YouTube, and Amazon. Get thousands of keyword ideas, calculate their traffic potential, and find out how difficult it is to rank for them.


May 31, 2022

Time: 1:00 pm – 2 pm EST
Where: Zoom

Understanding Backlinks and How to Build a Strong Backlink Profile

PART 3 OF 6:

In the workshop, we use the Ahrefs free tool to check your competitor’s top 100 backlinks, find broken backlink opportunities and determine the strength of your competitor’s backlink profile.


June 30, 2022

Time: 12:00 pm – 1 pm EST
Where: Zoom

Analyze Your Competitors’ Websites – Focus on What Matters Most

PART 4 OF 6:

Using the Ahrefs tool, you can analyze your competitor’s website and domain for strengths and weaknesses. Using this data, you can find content gaps in new opportunities.


July 19, 2022

Time: 1:00 pm – 2 pm EST
Where: Zoom

The Content Marketing Strategy That Works – Analyzing Your Competitors’ Content

PART 5 OF 6:

Discover and analyze top-performing content in your niche. Find link-building prospects and low-competition topics, or reverse engineer your competitor’s content marketing strategy. We will research topics, find link opportunities and get social and SEO metrics from across the web.

Aug 23, 2022

Time: 1:00 pm – 2 pm EST
Where: Zoom

Track Your Website’s Rankings: Set Yourself Apart from The Pack

PART 6 OF 6:

Monitor your rankings over time and chart your performance against your competitors. Get scheduled reports straight to your inbox.


AMA & Networking

Aug 30, 2022

Time: 1:00 pm – 2:30 pm EST
Where: Zoom

Local and Organic SEO AMA (Ask Me Anything)


This is an Ask-Me-Anything session. There will be no presentation. Based on the SEO workshop series, you can bring your questions in relation to what you have learned during our six-month SEO mini-series.



What others are saying about the presenter

I have the utmost pleasure working with Jimmy for over two years here at DMWF (Digital Marketing World Forum) – in-person and virtually. A delightful and charismatic speaker with an abundance of marketing knowledge. His sessions are not only delivered in an easily digestible fashion, so the audience is not overwhelmed, his personality is an infection on the stage! Jimmy is always on hand to lend his support and expertise to enhance our delegates’ experience at our conferences. We love working with Jimmy and having him speak at DMWF events for years to come.

Rachael Reid

Portfolio Director - DMWF Events & MarketingTech, Digital Marketing World Forum - World Series

Jimmy is an absolute expert when it comes to developing and implementing digital marketing strategies for producing increased profitability within your business.  He is a powerful speaker who is not only motivational but effectively communicates complex information in an easy to understand way.  I have seen Jimmy address large and small audiences both virtually and in-person – he always delivers dynamic, high-energy performances with extremely valuable content that can be put to use immediately within your organization.  I have learned a lot from him that has benefitted my business significantly and I highly recommend checking Jimmy out if you have the opportunity.  You’ll be glad that you did!

Andrew Frazier, MBA, CFA

Founder, Small Business Pro University

Jimmy is highly engaging, energetic and extremely knowledgeable across a variety of marketing disciplines. He delivers valuable and actionable content, which is exactly what our organization needs to better help our community of under-resourced entrepreneurs. We are immensely appreciative for Jimmy’s support of our organization and the time and expertise he’s contributed to help our small businesses.

Kelly Hunter

Marketing Program Manager, Start Small Think Big, Inc.

Obviously the two major traits found in great speakers are: 1) are they knowledgeable in their chosen subject and 2) are they engaging when they speak. Let’s start with number one. For my digital marketing event, madconNYC, we needed not only great speakers, but experts in a given digital marketing discipline to provide advice and answer the burning questions of our participants. Jimmy is so knowledgeable that not only can he speak intelligently on NUEMROUS marketing topics, but he really is a true “expert” in different disciplines. His advice is proving to be invaluable to our event customers. Now let’s look at number two. Jimmy’s delivery, demeanor, and dynamic personality ensure he can a) make the connection with our audience and b) hold their attention. I know many people who have number one OR number two, but not many that embody both. Jimmy does. And I say this from personal experience having worked directly with him. He’s so good we asked him to be both an Expert AND a thought-leadership speaker! In short, Jimmy is both the bee’s knees AND the cat’s pajamas!

Carlos Rodriguez

Vice President, Digital Products & Revenue at RX, Reed Exhibitions US

Official Event Sponsors

We would like to thank these sponsors for making this event free for all of our attendees

ahrefs Logo

Are you sick of your competitors outranking you in the search results?  Wish there was an easier way to get more Google traffic?  Your solution is Ahrefs Webmaster Tools—and it’s FREE!

Visit Website

Moving Forward Small Business Logo - main

Get started with building a more resilient business through engaging events, power training, actionable strategies and powerful networking opportunities.  This is out-the-box thinking at its best. Free & Paid Monthly and Yearly Memberships Available.

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Why Become A Sponsor?

The main reason to sponsor with MFSB is we can get your brand in front of the small business and entrepreneurial community.

A key strategy at MFSB is to seek out great opportunities that create Win-Win-Win partnerships with our small business community, you our valued partner, and moving forward small business.

We’re putting in a lot of focus on innovation, technology, and business growth strategies to help our small businesses and entrepreneurs grow, make an impact and become the leaders of the future. But, with your help and support, we will be able to do that with more efficiency and effectiveness.

We have a lot of opportunities when it comes to partnering.

A Sample of our sponsorship opportunities include:

  • 360-degree integrated marketing platform
  • Awareness, Visibility and Branding to the small business and entrepreneurial community
  • Alignment strategies with your vision, mission and goals
  • A cause-marketing related component
  • Revenue and lead generating opportunities
  • Customized engagement and contests opportunities
  • Data gathering through custom surveys and social media activity
  • And more…

Please let us know what type of partnership you are interested in by emailing us at  or calling us at +1-646-470-3381, and let’s have a conversation.

When it comes to partnerships and sponsorships, you are our valued partner. So, we talked about your goals and your target audience to make sure that we create a custom and solid strategic relationship where everyone wins.

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