Competitors, Partners, and Customers…Oh My!!! 

Part 2 of 6: Create the Ultimate Business Strategy for Your Business in 2022 – Mini-Series
See the complete series overview here: ttps://www.movingforwardsmallbusiness.com/create-ultimate-business-strategy-for-your-business-2022

Overview: Are you thinking about doing competitor research? The research you perform on your company’s competitors should dictate almost any strategy you make. Identifying them can help you build a successful marketing plan to push your brand out in front of them.

However, to build resourceful competitor research and analysis, you need to identify the different types of competitors. In fact, there are five different types of competitors that you need to focus on. 

You Will Learn:

• Why competition is the best thing since sliced bread
• The key benefits of knowing your competition
• The five types of competitors 99% of all businesses have
• When a competitor can actually be a potential partner
• Available Competitive Intelligence Tools to Help You
• A process for classifying your competitors