Your New Years Competitive Analysis Mini-Series Workshop!

Create the Ultimate Business Strategy

for Your Business in 2022

Why Should You Attend this Mini-Series?

A Competitive Analysis How-To Workshop Mini-Series

Competitors, Partners, and Customers…Oh My!!!

How do you develop a plan for success when the landscape is constantly changing?  In our opinion, at Moving Forward Small Business, we believe the #1 thing you should do moving into 2022 is conduct a competitive analysis.  Read more to understand why.

A lot has changed over the past 18 months for almost every business on the planet, large and small.  We’ve seen businesses disappear overnight while others exploded with growth.  And to top it all off, there are a lot more businesses vying for the attention of your precious customers. Yes, your competitors.  But even more than the competition, the channels for reaching your target market are multiplying almost daily. In the year 2020 (during the height of the pandemic), 4.3 Million new business applications were filed; that’s a lot of new competitors.  It’s more important now than ever for small businesses to pay attention and stand out from the competition.

In this How-to mini-series, Jimmy Newson – The Impact Influencer, will do a deep dive into competitive analysis and the steps to take to complete one.  At the end of this series, you will know where you stand, where you are winning and where you are losing when it comes to your competition.  

This information can be used to define your USP & UVP, engage your internal team and external community, launch a new product or service or even raise additional capital to dominate your local marketing, enter a new market or take your company global.

It’s Important to note, these ares not a talking head webinars.  This workshop mini-series will dive deep into the steps and tools necessary to help you successfully complete your competitive analysis for your business.  As long as you do the work, you will walk away with a blueprint for taking your business to the next level and getting the upper hand on your competitors.

All the attendees of the mini-series will get useful templates, resources, and tool recommendations for the job.

It’s time to start the new year off right and enthusiastically head in the right direction for the future success of your business.

Jimmy Newson

Jimmy Newson


Our Mini-Series Workshop Topics include: 

  • Jan 19, 2022: The Competitive Research & Analysis Strategy & Overview
  • Jan 26, 2022: Identify Your 5 Types of Competitors: Deep Dive
  • Feb 02, 2022: Analyze Your Competitors, Products, & Sales Strategies
  • Feb 09, 2022: Analyze Your Competitors’ Content Marketing Strategy
  • Feb 16, 2022: Step-By-Step to Completing a SWOT Analysis & Determine Your Unique Value Proposition
  • Feb 23, 2022: The Competitive Landscape in 2022: Expert Panel & Networking Event (Panel Discussion on REMO platform.

Hands-On Virtual Workshop

When you click on any of the ‘REGISTER NOW” buttons below, you will be able to register for one or all the workshops at the same time on Zoom.  The final panel and networking event is the only exception.  You will be emailed the private link for this event once you register or any or all of the virtual workshops.

Jan 19, 2022

Time: 11:00 am – 12 pm EST
Where: Zoom

The Competitive Research & Analysis Strategy & Overview

PART 1 OF 6: defines competitive analysis as “Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service.” In essence, it’s rather like your everyday market research, with a dash of identifying your unique value proposition (UVP) thrown into the mix.


Jan 26, 2022

Time: 11:00 am – 12 pm EST
Where: Zoom

Identify Your 5 Types of Competitors: Deep Dive

PART 2 OF 6:

Overview: Are you thinking about doing competitor research? The research you perform on your company’s competitors should dictate almost any strategy you make. Identifying them can help you build a successful marketing plan to push your brand out in front of them.


Feb 02, 2022

Time: 11:00 am – 12 pm EST
Where: Zoom

Analyze your Competitors Product, Distribution, & Sales Strategies

PART 3 OF 6:

Overview: Running and growing your business seems more unpredictable during these trying times. So, what can you do? Knowing and understanding trends and your competitors’ sales, marketing, and distribution strategies can help you uncover new opportunities for business growth. By leveraging market & competitive analysis insights, you can create a strategic roadmap to forecast desired and profitable outcomes.


Feb 09, 2022

Time: 11:00 am – 12 pm EST
Where: Zoom

Analyze Your Competitors’ Content Marketing Strategy

PART 4 OF 6:

Overview: Before you invest significant resources in creating compelling content, several things need to be answered.  What content already exists, does it cater to your target audience, where can it be improved, are there missed topic opportunities you can write about, etc.?


Feb 16, 2022

Time: 11:00 am – 12 pm EST
Where: Zoom

Step-By-Step to Completing a SWOT Analysis & Determine your Unique Value Proposition

PART 5 OF 6:

Overview: Chances are at some point in creating or running your business, you heard the term “SWOT Analysis.” The question is, did you create one or decide not right now.  A SWOT Analysis (strengths, weaknesses, opportunities, and threats) is critical because it helps you account for internal and external factors that can affect your business positively and negatively. 

Panels and Networking

Feb 23, 2022

Time: 5:30 pm – 7:30 pm EST
Where: ONLINE – Remo Platform

The Competitive Landscape in 2022: Expert Panel & Networking Event

PART 6 OF 6:

Overview: Knowing your competitive landscape inside and out is no easy feat, especially if you’ve never done it before.  Hear from top experts in the competitive analysis and intelligence space on best practices, tips, and trips to get started and see success from your competitive analysis research.  You will also have the opportunity to mix and mingle with other professionals and peers on the platform to begin building partnerships that could help you differentiate yourself from your competitors. 



What others are saying about the presenter

I have the utmost pleasure working with Jimmy for over two years here at DMWF (Digital Marketing World Forum) – in-person and virtually. A delightful and charismatic speaker with an abundance of marketing knowledge. His sessions are not only delivered in an easily digestible fashion, so the audience is not overwhelmed, his personality is an infection on the stage! Jimmy is always on hand to lend his support and expertise to enhance our delegates’ experience at our conferences. We love working with Jimmy and having him speak at DMWF events for years to come.

Rachael Reid

Portfolio Director - DMWF Events & MarketingTech, Digital Marketing World Forum - World Series

Jimmy is an absolute expert when it comes to developing and implementing digital marketing strategies for producing increased profitability within your business.  He is a powerful speaker who is not only motivational but effectively communicates complex information in an easy to understand way.  I have seen Jimmy address large and small audiences both virtually and in-person – he always delivers dynamic, high-energy performances with extremely valuable content that can be put to use immediately within your organization.  I have learned a lot from him that has benefitted my business significantly and I highly recommend checking Jimmy out if you have the opportunity.  You’ll be glad that you did!

Andrew Frazier, MBA, CFA

Founder, Small Business Pro University

Jimmy is highly engaging, energetic and extremely knowledgeable across a variety of marketing disciplines. He delivers valuable and actionable content, which is exactly what our organization needs to better help our community of under-resourced entrepreneurs. We are immensely appreciative for Jimmy’s support of our organization and the time and expertise he’s contributed to help our small businesses.

Kelly Hunter

Marketing Program Manager, Start Small Think Big, Inc.

Obviously the two major traits found in great speakers are: 1) are they knowledgeable in their chosen subject and 2) are they engaging when they speak. Let’s start with number one. For my digital marketing event, madconNYC, we needed not only great speakers, but experts in a given digital marketing discipline to provide advice and answer the burning questions of our participants. Jimmy is so knowledgeable that not only can he speak intelligently on NUEMROUS marketing topics, but he really is a true “expert” in different disciplines. His advice is proving to be invaluable to our event customers. Now let’s look at number two. Jimmy’s delivery, demeanor, and dynamic personality ensure he can a) make the connection with our audience and b) hold their attention. I know many people who have number one OR number two, but not many that embody both. Jimmy does. And I say this from personal experience having worked directly with him. He’s so good we asked him to be both an Expert AND a thought-leadership speaker! In short, Jimmy is both the bee’s knees AND the cat’s pajamas!

Carlos Rodriguez

Vice President, Digital Products & Revenue at RX, Reed Exhibitions US

Official Event Sponsors

We would like to thank these sponsors for making this event free for all of our attendees

ahrefs Logo

Are you sick of your competitors outranking you in the search results?  Wish there was an easier way to get more Google traffic?  Your solution is Ahrefs Webmaster Tools—and it’s FREE!

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Moving Forward Small Business Logo - main

Get started with building a more resilient business through engaging events, power training, actionable strategies and powerful networking opportunities.  This is out-the-box thinking at its best. Free & Paid Monthly and Yearly Memberships Available.

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Remo Networking Sponsors


Purposefully designed to be an integral part of any client’s business team, we are a vibrant, full-service law firm dedicated to smart thinking and strong client relationships. We have anticipated and deliberately chosen to offer the diverse service areas that middle-market businesses need.

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Jimmy Newson Consulting Logo

Are you looking for a dynamic speaker who can educate and inspire your business audience with workshops and real-time lessons?  Maybe you need to level up on growth strategies for your business. Jimmy Newson is your guy. Click the link below to find out more.

Visit Website

Media Partners

Thanks to our media partners for being amazing contributors and advocates for the small business community.

Digital Marketing World Forum #DMWF
Start Small Think Big
Vistage NYC Logo - Mark Taylor
DC Start Up Week
Influencer Marketing World Logo
New York Marketing Association
Small Business Pro University
Marketing Mindshare Logo - with Dean DeCarlo
EqualSpace Logo

Small Business Event Supporters

Thanks to our supporting partners for helping spread the word for this workshop mini-series.

New York Public Library (SIBL)
bigvu logo
Talk Virtual Logo
black belt bots logo
mission disrupt

Why Become A Sponsor?

The main reason to sponsor with MFSB is we can get your brand in front of the small business and entrepreneurial community.

A key strategy at MFSB is to seek out great opportunities that create Win-Win-Win partnerships with our small business community, you our valued partner, and moving forward small business.

We’re putting in a lot of focus on innovation, technology, and business growth strategies to help our small businesses and entrepreneurs grow, make an impact and become the leaders of the future. But, with your help and support, we will be able to do that with more efficiency and effectiveness.

We have a lot of opportunities when it comes to partnering.

A Sample of our sponsorship opportunities include:

  • 360-degree integrated marketing platform
  • Awareness, Visibility and Branding to the small business and entrepreneurial community
  • Alignment strategies with your vision, mission and goals
  • A cause-marketing related component
  • Revenue and lead generating opportunities
  • Customized engagement and contests opportunities
  • Data gathering through custom surveys and social media activity
  • And more…

Please let us know what type of partnership you are interested in by emailing us at  or calling us at +1-646-470-3381, and let’s have a conversation.

When it comes to partnerships and sponsorships, you are our valued partner. So, we talked about your goals and your target audience to make sure that we create a custom and solid strategic relationship where everyone wins.

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