by MFSB Editorial Team | Sep 11, 2024 | Marketing
Key Highlights Your USP is what makes your business stand out. It answers why customers should choose you over competitors. A strong USP is clear, concise, and directly addresses the needs and desires of your target audience. It’s not just about having the best... 
by Jimmy Newson | Sep 7, 2024 | Marketing
Key Highlights Leading KPIs are crucial for predicting future business performance and driving growth. Choosing the right leading KPIs involves focusing on specific business objectives and identifying measurable factors that influence desired results. Setting clear... 
by MFSB Editorial Team | Sep 7, 2024 | Marketing
Key Highlights Lagging KPIs (Key Performance Indicators) offer insights into past business performance, acting as outcome indicators for strategies employed. These KPIs are easily quantifiable and provide a tangible measure of success, but they don’t offer... 
by Jimmy Newson | Jul 3, 2024 | segmentation
How does AI help in segmentation analysis? AI aids segmentation analysis by processing vast amounts of data to identify patterns and preferences within target markets. AI algorithms can predict customer behavior, segment audiences with precision, and personalize... 
by Jimmy Newson | Jul 3, 2024 | segmentation
Key Highlights Market segmentation is the practice of dividing a target market into smaller groups based on certain criteria such as geography, psychographics, and behavior. By understanding market segments, small businesses can tailor their products, sales, and... 
by Jimmy Newson | Jul 3, 2024 | segmentation
What is psychographic segmentation and how is it used in marketing? Psychographic segmentation categorizes consumers based on their values, beliefs, interests, and lifestyles. In marketing, this method helps tailor products and messages to specific consumer groups,...
