by Jimmy Newson | May 31, 2022 | Marketing
One of the most important things you can do to improve your rankings in search engines like Google, Bing, and Yahoo! is to build links to your website from other sites, also known as backlinks. These links are vital to search engine algorithms like Google’s... 
by Camila Jimenez | Apr 26, 2022 | Marketing
When you’re starting your own business, choosing an identity that defines who you are as an organization and will resonate with your potential customers is essential. Your brand should reflect the quality of your products or services, what sets you apart from... 
by MFSB Editorial Team | Feb 7, 2022 | Marketing
Content Marketing Content marketing aims to engage and maintain an audience with meaningful content. In this way, your company is kept at the top of the reader’s mind when it comes time to buy what you sell. Explaining Content Marketing Content marketing... 
by MFSB Editorial Team | Jan 5, 2022 | Marketing
Competitive Advantage: Definition and Example Competitive advantage distinguishes an entity’s goods or services from all other options available to a client. While the phrase is typically associated with corporations, the techniques may also be applied to any... 
by MFSB Editorial Team | Jul 12, 2021 | Marketing
If you’re here, it’s probably for a good reason. Sales are slowing, people don’t seem to be calling, and you might not even be sure why. Sixty percent of customer interactions take place online. You need a lead magnet. You’ve looked at... 
by MFSB Editorial Team | Jul 5, 2021 | Marketing
Imagine being able to run your business while you take time off of work. If you think that sounds too good to be true, consider if you have and use a lead magnet. A lead magnet is your top-of-the-funnel step to lead generation, and it can help you turn followers...